Bholu is a Katchchhi word that describes a term of endearment as well as the naivety & free expression of a small child.
Created by Jodi Fried, an Australian designer, the Bholu philosophy is about making gorgeous products as well as benefiting communities they work with. The company is proudly fair trade & climate neutral.
'Bholu products are brought to life by traditional artisans from rural & urban communities in India. Each piece is individually hand embroidered or handwoven using ancient techniques, giving each product its own unique & original personality. By using their traditional skills, the artisans gain an income, hence independence & opportunity as well as keeping a traditional craft alive.'
The entire line is absolutely sumptuous & incredibly well made but as well as owning something so gorgeous, the other big perk of a purchase from Bholu is knowing that part of the proceeds go back into the 'Bholu Anganwadi Project', which in conjunction with 'Architects Without Frontiers' has to date has built 8 pre schools in underprivilaged communities & has several more under construction. These schools provide over 280 children with education & a nutritious meal.
That's a purchase you can feel good about!
There are many other colours (including many neutrals) & designs available, including ranges of wallpaper, lampshades & throws.
I am crazy about the pillows, rugs & the frogs, both for a child's room & in more subdued tones for the family area.
Some pillows are first on the list!
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